This project was pretty fun for me because I don’t use photoshop for creation as much as i could.  I found some fun brushes on brusheezy.com for wood and made my own boards and posts. I drew the little screws in photoshop too… pretty easy with a gradient fill, then an emboss to make it look sunk into the board.  I used a technique with several steps to burn the logo into the wood, too.  Then I saved those images as tiff files and did the rest in inDesign.  The “Pig Xing” sign is an actual photo from the ranch, so playing on that I drew the sign for the name, phone # & web address using just the rounded corner effect on a rectangle from inDesign.  The background is a 3D rendering I downloaded (can’t remember where from).  I actually designed this business card after I did the elaborate brochure (below).

When I did my brainstorming on what I wanted this brochure to look like, I kept thinking “outdoors” but “clean”.  I think the background image really lends itself to that idea with the blue sky and all… Again, in photoshop I made a separate file for my little screws so I could place them in the layout using inDesign.  (click on the brochure image to see it larger – those screws were so freakin’ easy!)

I wanted all the photos of the hunters to look like they had been posted on a wooden pole with the screws kinda like drying freshly developed photos (old school).  Repetition of the boards at the top for the titles reinforced the theme of the wood, and just to be different, I drew scotch tape (in inDesign) and taped my little “note” in the middle of the brochure.  I probably spent about 3 to 4 hours on this project, and the client was so surprised with the design.  He said he didn’t expect something so unique!