New to Palo Cedro: a summer flea market!  This design wasn’t that challenging, except for the challenge of keeping “clutter” out of it… i.e. images or clip art of “flea market finds” or piles of “yard sale” junk.  I just wanted some natural background to suggest the location in the country, and I had to have a cute little mascot to represent the title.  I actually found him on google images, and drew the tag hanging from the string on the ‘R’ in market.  The background and the wooden sign are both vector stock from vecteezy (my fav site).

I hit the nail on the head (so to speak) with this design, the client approved it immediately, she loved my mascot flea, and thought the hanging tag was a “fabulous” idea!  I printed a bunch of these 11×17 posters, and I have seen them plastered all over town!  I also converted the entire thing to greyscale & printed a bunch of flyers on various astrobright colored papers.  She (the client) was so happy, she said she wants me to do something similar for the upcoming “Certified Farmers Market” in Palo Cedro. Yae!

Poster with Full Bleeds

I love doing posters, especially when I have a lot of creative freedom.  This is the 3rd year I have gotten to do the posters and printed media for the Palo Cedro Christmas Celebration event.  It’s a lot of fun really… the whole center of town is packed with people walking around, there are bon fires in the rocks (put on by the fire dept), there’s wagon rides, and every business has free stuff and food to give away.  Sue Kossol from Palo Cedro Eye Clinic has been the organizer of this event for the last several years, and it’s amazing what one person can do with a little spreading of the word!

This project features the logo used in the last 3 years (so its kinda branded to the event), and this year I thought the poster needed to be a bit more elegant.  The last 2 years I had my assistant designer do this project, and I wasn’t happy with either of them.  I wanted to put my own touch on it this year, so I included some vector poinsettias, and a fun curve with the red box at the bottom.  I kinda threw the vector gingerbread cookies in at the bottom by the entertainment because it felt like there was something missing there… but I’m not sure if I like them with the poinsettias.  These vectors were all downloaded at Vecteezy.com (see my links menu), with the exception of the vector wreath in the logo, that sucker cost me $10 from istock.com!!!  Well, it’s what the client wanted 2 years ago and my designer back then didn’t know about all the free vector sites out there… oh well.  So this project will get printed on 12×18 100# cardstock, and I will cut it down to the bleeds so it’s finish size will be 11×17.  I’m really into the red this year for the holidays, and I put a hint of a gradient on this poster’s red box just to make it a little richer.  Feel free to leave your comments, suggestions, constructive criticism, etc.

This project is a first in a series with details on how we produce your projects, from start to finish.

I was given the opportunity to design & print the 2010 calendar for The Oak Run History Group.  I love doing stuff with old photos… though I’ve never been much of a “scrap booker”, I felt like these photos deserved something with a little whimsical feel, but with the old fashioned detail old photos look best on (know what i mean?)  We originally had the design with an old fashioned candle burning in the corner with a quill at the bottom, all done in 3d style with gradient meshes, but the need to squeeze more photos warranted it’s removal.   The basic idea, have a notepad of 12 calendar pages mounted to a nice poster that will become a frame-able poster after the calendar is gone.  You’ll follow some of the challenges I faced with this project below…

After about 3 hours in graphics, we have an approved proof the client has approved to print.  The finish size of the poster is 11×17, but notice how the ink “bleeds” off the edge.  You have to include a little extra artwork to be trimmed off to get this finished look.  So we digitally print it on 12 x 18 cardstock, and cut it down to the bleeds at 11 x 17.

Over the bottom portion of the poster for the year will sit the actual calendar itself… So the bottom photos are kind of a surprise at the end of the year.  For the calendar pages we’ll use 12 sheets of 20# white bond paper and we “pad” them with chipboard (recycled cardboard) at the top edge, just like a regular notepad.

The challenges in production:

The regular calendars I have made in the past just get stapled to the poster part, but since this poster was going to remain a keepsake, I didn’t want to damage it with staple holes or any glue.  So, I thought and thought… I need something to attach the chipboard backer to the poster, without causing damage to the front of the poster.  I decided to try my regular label stock, 60# mac-tac (permanent adhesive)… then I perforated a 7 x 2 inch strip vertically so the perforation will fold the strip to 7 x 1 inches.  I attached half of it to the chipboard under the calendar pages, folded it at the perforation, then attached the other half to the back of the poster.  This way, the calendar pad is attached at both sides to the back of the poster, and when the year is gone, the user can break the perforation to remove the chipboard from the poster without any damage to the front of the poster.  See below for more…

Oak Run History's 2010 Calendar with Poster

So I see 3 downsides to this form of bindery:

1. Label stock is not as cheap as staples
2. A portion of the label will remain on the backside of the poster after the calendar is removed
3. There is no attachment to the poster along the 11 inch edge at the top of the calendar pad.

I can’t help but realize that this may not the best way to attach the pad to the poster (darn!)  As of 11/11/09, I will be working on this project… I hope to post it’s progression as it goes!

11/24/09 Update:  So I printed 10 extra calendars for this project and totally wasted only 2 completed calendars to test the sticker bindery method.  I really wanted to test how rough I could be at tearing off the calendar pages one by one while it was hung on the wall, the test was to see if those perforated stickers would hold the pages to the poster thru the entire year.  To my surprise, they really held up well.    I was worried that the perforated sticker would come apart because I folded the sticker on the perforated line and put that fold right on the edge of the poster & chip board backer of the calendar pad.  The first one I tested ripped after the first 4 months were torn off… Then Mom had the idea to just put the perforation about 1/32 of an inch more toward the back of the poster.  It worked better!  Mom’s always right!  When I had the perf right on the edge of the poster, there was a little sticker showing after the pad was removed, and it just looked sloppy.  By putting the perf slightly more toward the back of the poster, it left a clean edge on the face of the poster, and no perforated sticker showed from the front.  (Thanks Mom!)