Posted by joey | Posted in Labels/Stickers, Project Diaries | Posted on 30-09-2010
Tags: digital printing, graphic design, labels, photoshop, stickers
I’ve been doing labels for this winery for a while. They have a really unique chunk of property in Ono, CA. The vineyards are literally on the side of rolling hills surrounded by beautiful natural grasses, oak trees and weeping willows. Their property is so awesome, and the winery room is just down hill from the vines. They raise miniature donkeys, hence the label image. Their farm is a real working mini farm, chickens and goats and the cutest dog too!
So, a couple of years ago there was a huge wild fire in the area, and it burned most of the acreage around them. The days of smoke in the air imparted some flavor into their barrels full of their red wines. After bottling and the tastings, they’ve all come to agree upon the “smoky” flavor to the wines. Now, the fun part…
I got asked to take the original background art for their labels (on the left), and make it “smokin”. I wanted to keep it simple, and not deviate too far from the original donkey artwork because that is pretty much their brand marking. I brought the background art into photoshop, cut some triangles out of random areas on the edges, then applied a slight warp filter to the main layer. To create the burned effect, i selected with a 35 pixel feather loosely around the cut triangles using the marquee tool, did the layer tricks & filled it with a dark brown layer set on multiply. I downloaded some smoke brushes from Brusheezy.com and put some transparent white/grey smoke from the donkey’s nostrils just for added effect… I finished the rest using indesign for layout, that way I can keep this consistent background for all their smokin’ varietals (syrah, cab, etc.) The image on the right is the first proof… updates to come when approval from client is met!